Media & Press
Montrella Rhodes is an author, entrepreneur, executive administrator, consultant, and business leader whose work spans entrepreneurship, operations, association leadership, business development, and the food truck industry.
She is the author of Beyond the Window: Lessons in Entrepreneurship from the Food Truck Industry, her debut book and the flagship publication of The Rhodes Group Press.
Montrella is available for media interviews, podcast appearances, speaking engagements, panel discussions, and business and entrepreneurship features.
About Beyond the Window
Customers see what happens at the window. Success is built by everything that happens behind it.
Beyond the Window: Lessons in Entrepreneurship from the Food Truck Industry takes readers behind the scenes of entrepreneurship to explore the leadership, preparation, relationships, systems, and decisions that build sustainable businesses.
Drawing from more than a decade of experience serving the food truck industry, along with lessons from business ownership, consulting, association leadership, and family entrepreneurship, Montrella Rhodes shares practical insights that reach far beyond food trucks.
The book challenges entrepreneurs and leaders to look beyond today’s sales and focus on what they are truly building: stronger systems, trusted relationships, effective leadership, sustainable businesses, and lasting legacy.
Press & Media Kit
Downloadable resources for media professionals, podcast hosts, event organizers, and interviewers:
Book Details
Title: Beyond the Window: Lessons in Entrepreneurship from the Food Truck Industry
Author: Montrella Rhodes
Publisher: The Rhodes Group Press
ISBN: 979-8-234-16764-4
Formats: eBook, Paperback, Signed Paperback; Hardcover coming soon
Publication Date: September 10, 2026
Suggested Interview Topics
- What the food truck industry can teach us about entrepreneurship
- Building the business behind the brand
- Why great products aren’t enough to create successful businesses
- Systems, preparation, and consistency in entrepreneurship
- How entrepreneurs can evaluate opportunities before saying yes
- Leadership, integrity, and protecting your reputation
- Building relationships that create long-term business opportunities
- Entrepreneurship through changing seasons of life
- Faith, family, purpose, and business
- Turning experience into legacy
Sample Interview Questions
- What does “Beyond the Window” mean to you?
- Why did you choose the food truck industry as the lens for teaching entrepreneurship?
- You’ve never owned a food truck yourself. How did working behind the scenes shape your perspective of the industry?
- What separates a busy entrepreneur from a profitable entrepreneur?
- Why do you believe systems are so important for small-business owners?
- What mistakes do entrepreneurs make when evaluating new opportunities?
- How has your work with food truck entrepreneurs influenced your leadership philosophy?
- What role have faith and family played throughout your entrepreneurial journey?
- Why did you decide that now was the right time to write this book?
- What do you hope readers do differently after reading Beyond the Window?
Speaking & Podcast Topics
Beyond the Window: Building the Business People Don’t See
A practical conversation about the systems, preparation, relationships, and leadership behind sustainable businesses.
Busy Isn’t the Same as Profitable
How entrepreneurs can stop chasing every opportunity and start making strategic business decisions.
Build the Business Before the Business Builds You
Creating systems that reduce chaos, improve consistency, and allow entrepreneurs to grow.
Leadership Beyond the Title
How integrity, communication, preparation, service, and accountability shape effective leadership.
From Experience to Legacy
Turning the lessons learned through business and life into knowledge that strengthens the next generation.
Where to Purchase
Beyond the Window is available for preorder in eBook and paperback formats.
Signed paperback copies are available exclusively through Montrella Rhodes/The Rhodes Group Press.
- Order Signed Copies – montrellarhodes.com
- Order on Amazon
- Order on Books.by – The Rhodes Group Press
Press Release
FOR IMMEDIATE RELEASE
Entrepreneur and Business Leader Montrella Rhodes Announces Debut Book, Beyond the Window: Lessons in Entrepreneurship from the Food Truck Industry
New book uses more than a decade of experience in the food truck industry to share practical lessons on entrepreneurship, leadership, systems, relationships, and legacy.
ATLANTA, GA — August 2026 — Entrepreneur, business leader, consultant, and author Montrella Rhodes announces the upcoming release of her debut book, Beyond the Window: Lessons in Entrepreneurship from the Food Truck Industry, published by The Rhodes Group Press and scheduled for release on September 10, 2026.
Drawing from more than a decade of experience working alongside food truck owners and entrepreneurs, Rhodes takes readers beyond what customers see at the service window and into the decisions, systems, relationships, preparation, and leadership required to build a sustainable business.
“Customers only see what happens at the window. Success is built by everything that happens behind it,” Rhodes writes.
Rhodes entered the Atlanta food truck industry in 2015 when she began helping friends build the business behind their food truck. Her strengths in booking, operations, marketing, relationship management, and evaluating business opportunities eventually led to the creation of The Rhodes Group Food Truck Booking, Management & Consulting.
Since 2018, Rhodes has also served the Food Truck Association of Georgia (FTAG) as Executive Administrator, working with food truck entrepreneurs, corporate and community partners, association leadership, and large-scale vending opportunities throughout Georgia.
But Beyond the Window isn’t simply a book about food trucks.
Using the food truck industry as a real-world classroom, Rhodes explores lessons applicable to entrepreneurs and leaders across industries, including building effective systems, evaluating opportunities, protecting your reputation, developing meaningful business relationships, leading with integrity, adapting through changing seasons, and creating a legacy that extends beyond financial success.
Rhodes also draws from her broader entrepreneurial journey, including business consulting, entertainment management, direct sales, association leadership, family entrepreneurship, gourmet food production, and publishing.
Throughout the book, she challenges readers to reconsider how they define success. Rather than focusing solely on revenue, recognition, or growth, Beyond the Window encourages entrepreneurs to consider the people they serve, the systems they build, the reputation they develop, and the impact their leadership will leave behind.
For Rhodes, the book is also deeply personal. Her entrepreneurial foundation began in St. Louis, Missouri, where she watched her father, Albert Holbrook, build several businesses and learned early lessons about ownership, perseverance, and providing for family. Her mother’s faith, encouragement, and service to others provided an equally important foundation for Rhodes’ approach to leadership.
Those experiences eventually followed her from St. Louis to Georgia and became part of the leadership philosophy she shares today.
Beyond the Window is the first book published by The Rhodes Group Press, an independent publishing company created to publish practical, purpose-driven works that equip leaders, encourage entrepreneurs, preserve wisdom, and inspire action.
About the Author
Montrella Rhodes is an entrepreneur, executive administrator, consultant, mentor, author, and business leader whose career spans entertainment management, business development, association leadership, food-truck operations, direct sales, gourmet food entrepreneurship, and publishing.
She has served the Food Truck Association of Georgia since 2018 and is a partner with her husband, Laurence Rhodes Jr., in The Rhodes Group LLC and co-founder of Sweet Beats Gourmet Treats.
Rhodes believes strong leadership is rooted in integrity, preparation, service, relationships, and the willingness to see the person behind every business.
Book Information
Title: Beyond the Window: Lessons in Entrepreneurship from the Food Truck Industry
Author: Montrella Rhodes
Publisher: The Rhodes Group Press
ISBN: 979-8-234-16764-4
Publication Date: September 10, 2026
Formats: eBook and Paperback; Hardcover forthcoming
Availability
Preorders for Beyond the Window are available through Amazon, montrellarhodes.com, and books.by/therhodesgroup-press.
Signed paperback copies are available exclusively through montrellarhodes.com.
Media, Interview & Speaking Inquiries
For interviews, podcast appearances, speaking engagements, media features, review copies, or other press inquiries:
The Rhodes Group Press
Email: therhodesgroupllc@gmail.com
Website: montrellarhodes.com
Media professionals and event organizers are encouraged to include the name of the publication, podcast, program, or event along with the requested interview or appearance date.